I wanted to learn more about the different bundle packages that AT&T had not that long ago. I had been increasingly unhappy with my cable company. They had rearranged their channel packages, and some of the channels that I watch a lot of programming on were taken to the next tier. I would not have minded that if I was getting something in return to make the cost worth it, but I would have ended up paying more money to watch the exact same channels. The other TV channels that they had added were not interesting at all to me, so I felt ripped off. Continue reading
What to do when Shopping Online for the Baby
When you decide to buy baby products online you can expect certain challenges. But with good planning, it should be not that hard. It can turn out to be a great experience. When you decide to go for this kind of shopping, you need to have a few things sorted out.
You need a list of all the things you wish to buy. A list is what keeps the shopping in order. This is how people forget to get the things they needed the most. There are thus more benefits to having a planned approach to the websites.
While at the online stores, you need to make a price comparison. This is how you avoid credit card fees and penalties. You shall thus save so much money.
You need to think only of the reputable stores. You need to find out more info apart from the quoted prices. You will encounter a huge number of fraudulent material when you go online. You need to watch thus where you buy.
Always resort to simplicity. Designs that are too flamboyant do not work well for children. You do not need to expose them to harsh chemicals and dyes. They may start itching and developing rashes. You need to read more info about the chemical content of the chosen clothes.
You also need to make sure the clothes are comfortable. This is how you ensure they are comfortable and happy, to sleep better. Since they spend most of their time asleep; they need to be in clothes that have unmatched levels of comfort. You need to choose materials like cotton.
You should pay attention to the sizing of these clothes. Babies grow fast, leaving behind their smaller sized clothes. You need to buy a bigger size since they can wear those more. You need to be keen on the listed size charts on any site. You also need to keep the items bought fewer.
It is important to take some time to read more info about any product before buying. You need to have an idea how the product works before buying it. There is no better way of finding out about a given product online.
Now would also be the perfect time to take advantage of coupons, offers and discounts. There is no better way of keeping the costs minimal when buying these clothes. For each online store, there shall be some coupons and other offers you can use to keep the costs minimal.
You need to read more about what the store’s policies entail. You need to be aware, since a violation could result in a spoilt shopping experience. Now is a good time to as about their shipping, cancellation, return and exchange policies.
Finding the Extra Million Dollars Hidden in Your Business
How follow-up can net you more money and grow your business.
Dan S. Kennedy
Author, Strategic Advisor, Consultant, and Business Coach
July 3 5 min read
Opinions expressed by Entrepreneur contributors are their own.
The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound
Could you use an extra million bucks?
I’ll wager the answer is yes. Well, I’m happy to direct you to where that extra million is hidden inside your business. It’s in the follow-up that isn’t happening.
Many times, owners of profitable ad and marketing campaigns are terribly slothful about this. If they spend $1,000 to get 50 calls, then only convert five to appointments and only acquire two as customers — but those customers are worth $1,000 each, they turn $1,000 into $2,000 and are pretty happy about that.
But each call cost $20, and 45 didn’t turn into appointments — that’s $900. Nearly as much waste as profit. But the total reality is far worse than that. If with diligent and thorough follow-up, another five appointments and two customers could be had, that business owner has let $900, plus $2,000, slip through holes in his bucket. If each customer can be made to refer one, and an endless chain of referrals created, the $2,900 in waste goes to $4,900, then $6,900, then $8,900, then $10,900. Let that happen once a month, and that’s $109,000 that should have been in the bucket that leaked out onto the floor. In 10 years, it’s a million dollars. It’s my experience that in just about any small business, over a 10-year term, there is at least $1,000,000 in lost money to be had. If you own a small business and would like to retire as a cash millionaire, here’s your opportunity.
Direct marketing is never just about acquiring customers — what we call “front end.” It is as much or more about retaining, repeat selling to, cross-selling to, and ascending customers on an ongoing basis — what we call “back end.” It is also the means of building a system to prevent leads or prospects, who could be converted to customers, from getting lost and coming and going unnoticed.
Here are some of the holes in business buckets, through which money leaks:
1. The person who calls and asks questions, stays unknown, and gets no follow-up. Remember, you paid for that person. If you don’t capture his contact information so you can do follow-up marketing, you wasted your money.
2. Little or no follow-up on leads obtained at trade or consumer shows. This is particularly abysmal. In my most recent experiment at a big, local home and garden show, I visited nine competing companies’ booths, very clearly presented myself as a viable prospect for their products, made it clear I was not interested in lowest price and made sure they had my complete contact information (except email, which I do not use).
And what follow-up did I get? By mail? Zero. By phone? Zero. Each of those exhibitors paid to get me, then they did nothing with me.
3. No follow-up on referrals. When Betty says, “I told Billy about you. I hope he gives you a call,” the correct response is not: “Thanks, Betty. I hope he does, too.” That’s the common response, but it most certainly is not the correct response. You ask for and get Billy’s address so you can send him a copy of your book or information package, with a note mentioning Betty’s recommendation or a note from Betty, and an offer or offers. If Billy fails to respond, you send him a second letter. And a third, fourth and fifth. With offers. And you put him on your newsletter list and send him your monthly newsletter. With offers. You enroll him in your six-week email “course” tied to your product or service. That’s follow-up.
4. No immediate follow-up to new customers. Newly acquired customers need to become frequent and habitual repeat purchasers or ascend to higher levels of membership or somehow move from first transaction to committed relationship. This means they need to be quickly thanked, welcomed and brought back, moved up or otherwise committed. Think about the last five times you patronized a business for the first time — store, restaurant, service company, professional practice. What formal thank-you did you get? In four or five out of five, none. What “welcome to the family” gift did you get? None.
5. No prevention or organized rescue efforts related to lost customers. For more than 30 years, surveys have consistently revealed “indifference by provider” as, by far, the #1 reason customers leave a business and drift elsewhere. Not some egregious act of incompetence or negligence or insult, not cheaper prices, not anything major. Just a sense of indifference toward them. That left them open to easy seduction.
The best answer to lost customers is, of course, not having any. That requires very frequent, very consistent, and interesting online and offline communication. On-time rescue efforts work. Every kind of business has a set time by which a customer should be back — for the clothing store, it’s once before each season; for the diner, it might be every morning; for the auto salesman, every three years. Whatever it is for you, alarm bells should go off for every customer not back before his stamped-on expiration date, and that alarm should set in motion a flurry of marketing and follow-up activity.
I’ve just named five holes that exist in many businesses, but there are other holes. You have to find every hole in your business and plug it.
Interested in Putting Up a Business?
Do you find yourself often daydreaming about finally being able to leave your desk job for the rest of your life? Do you feel a sense of being stuck in the day to day life of the corporate world? Do you feel disheartened about the thought that you would have to be at your office for the rest of your life? If you feel this way then you need to be aware that there are alternatives for you. One such option that you have to take control of your life is to start up a business.
There are many people who are feel trapped and limited by their office jobs so they jump into entrepreneurship. They desire to be their own boss that is why they choose to have their own business.
The first thing that you can do is to read more about the ways that you can begin your business. You can get this from personal website of a businessman who is coaching others on how to start a business. But you do not need to limit your knowledge to the info that is present in a website. If you want more knowledge then you can look into the different websites that are there about business.
The first thing that you need to do is to decide what kind of business you want to do. This will depend on the capital that you have. If you want to still remain financial stable what you can do is start your business even as you still do your office job. This is what many people do so that they can lessen the risk involved in putting up a business. You can file for resignation when your business becomes stable and you are earning a nice stable profit from it already.
In order to decide on what kind of business you will have you can look into your interests or passion. This is because it is better if you are greatly interested or passionate about your business. You will be able to endure the long hours tending to it if you are interested in.
Then you need to prepare the capital you need for your business. Then you need to discover more good suppliers if you are going to sell something for your business. After that you need to craft a marketing strategy to let people know about your business. Marketing of one’s business has become much easier because of the availability of the internet. You can put up a social media channel for your business. You can then advertise this channel in your personal social media channels.
What Is Greenwashing?
By Carlyann Edwards,
You’ve probably heard of whitewashing, defined as the glossing over or covering up of scandalous information through a biased presentation of facts. But greenwashing isn’t as well known. It occurs when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. Environmentalist Jay Westerveld coined the term in 1986 in a critical essay inspired by the irony of the “save the towel” movement in hotels.
Origins of greenwashing
The idea of greenwashing emerged in a period when most consumers received their news from television, radio and print media, and didn’t have the luxury of fact-checking in the way we do today. In the mid-1980s, oil company Chevron commissioned a series of expensive television and print ads to broadcast its environmental dedication. But while the infamous The People Do campaign ran, Chevron was violating the Clean Air Act, Clean Water Act and spilling oil into wildlife refuges.
Chevron was far from the only corporation making outrageous claims. In 1991, chemical company DuPont announced its double-hulled oil tankers with ads featuring marine animals prancing in chorus to Beethoven’s “Ode to Joy”. It turned out the company was the largest corporate polluter in the U.S. that year.
Greenwashing has changed over the last 20 years, but it’s certainly still around. As the world increasingly embraces the pursuit of greener practices, corporate actors face an influx of litigation surrounding misleading environmental claims.
In February of 2017, Walmart paid $1 million to settle greenwashing claims that alleged the nation’s largest retailer sold plastics that were misleadingly touted as environmentally responsible. California state law bans the sale of plastics labeled as “compostable” or “biodegradable,” as environmental officials have determined such claims are misleading without disclaimers about how quickly the product will biodegrade in landfill.
Even the water industry tries to overrepresent its greenness. How many plastic bottles have you seen with colorful images of rugged mountains, pristine lakes and flourishing wildlife printed on their labels? Arrowhead promotes its Eco-Slim cap and Eco-Shape bottle while claiming, “Mother Nature is our muse.”
“The core theme has stayed the same,” said Philip Beere, founder of sustainability content marketing company g Communications. “The No. 1 violation is embellishing the benefit of the product or service.”
Beere said he believes greenwashing is rarely caused by malicious plots to deceive, but is more frequently the result of overenthusiasm, and it’s easy to see why marketers are enthusiastic. Sixty-six percent of consumers would spend more on a product if it comes from a sustainable brand, according to Nielsen’s Global Corporate Sustainability Report, a figure that jumps to 72 percent among millennials.
Brainwash or Greenwash?
With the belief that consumer demand for sustainability is the frontier of our transition to a greener, fairer and smarter global economy, Futerra’s 2015 Selling Sustainability Report offers 10 basic rules for avoiding greenwashing.
Fluffy language: Words or terms with no clear meaning (e.g., “eco-friendly”)
Green products vs. dirty company: Efficient light bulbs made in a factory that pollutes rivers
Suggestive pictures: Images that indicate an (unjustified) green impression (e.g., flowers blooming from exhaust pipes)
Irrelevant claims: Emphasizing one tiny green attribute when everything else is un-green
Best in class: Declaring you are slightly greener than the rest, even if the rest are pretty terrible
Just not credible: “Eco-friendly” cigarettes, anyone? “Greening” a dangerous product doesn’t make it safe.
Gobbledygook: Jargon and information that only a scientist could check or understand
Imaginary friends: A label that looks like a third-party endorsement … except it’s made up
No proof: It could be right, but where’s the evidence?
Outright lying: Totally fabricated claims or data
There are plenty of wonderful companies telling their environmental stories to the world, and even some who aren’t that should be. The incidence of “pure greenwash,” purposeful untruths or impacts of products, is not that prominent. However, there’s a lot out there that gets close. Beere describes the buzzwords commonly used to greenwash as a “slippery slope” and advises any company ready to go down it to invest in educating their marketers.
“Eco-friendly,” “organic,” “natural” and “green” are just some examples of the widely used labels that can be confusing and misleading to consumers. If you’re ready to slap some grass on your logo, be transparent with customers about your company’s practices and have information readily available to back it up.
One example of transparency is activist outdoor clothing retailer Patagonia. Unlike most companies, Patagonia doesn’t sugarcoat its use of chemicals or the fact that it leaves a footprint. The company’s sustainability mission is described as a “struggle to become a responsible company.”
“We can’t pose Patagonia as the model of a responsible company,” the website reads. “We don’t do everything a responsible company can do, nor does anyone else we know. But we can tell you how we came to realize our environmental and social responsibilities, and then began to act on them.”
Do your best to tell your sustainability story and avoid greenwashing. After all, we all know how costly a trip to the cleaners can be.
For the charges of sexual harassment and discrimination about the pay, former Chief Operating Officer Nancy H Mozzachio filed a case against the company’s Bruce Schanzer who happens to be the Realty Cedar’s current CEO. The lawsuit is currently ongoing, click here to learn more, a judge located in Brooklyn is will be the one to decide if the cases filed must proceed in court.
Aside from smirking at women at the workplace, CEO Schanzer is also giving out malicious comments according to Nancy Mozzachio. Nancy also claims that CEO Schanzer he has made some unfit commentary about her breasts and maliciously calling her “babe”. Aside from those, CEO Shanzer is also said to make some inappropriate joke about bringing some Double Ds to work when the former COO was drinking some coffee. Also, the current CEO Schanzer is said to be giving out uncalled for hugs at work.
Nancy was then fired from the company as COO after the lawsuit has been filed. She was terminated from her position after the meeting was canceled.
It was in the year 2015 when an outside investigator decided to open up the case, that’s also the time where Cedar Realty started probing on the said allegations. But according to the former COO Nancy, the investigators never probed on the claims made by the female workers who were said to be victims of the sexual harassment as well made by Schanzer. There was even one employee that reportedly went to Wall Street Journal to share her experience about Schanzer asking about the color of her underwear. For those complainants to keep their mouth shut, Cedar Realty has made a decision to pay them for the damages Schanzer has made.
The former Chief Operating Officer is popular for her booming career in Cedar Realty. Starting her early years in the company last 2003 and 2004 as the Director for Leasing and Vice President for Leasing up until she has been promoted as Chief Operating Officer in the year 2004. Click here! She expressed her complaints about the charges of discrimination of pay regarding her income that seemed to be lower as Chief Operating Officer rather than the Chief Financial Officer. The said company has pleaded no guilty on the charges and after the investigation process made, the charges have not been approved and has been identified as no merit.
Nancy Mozzachio is not going to give up the fight just yet. Check it out now! Nancy Mozzachio up to this very day is still doing the best that she can to continue spreading awareness more about this matter to help the female workers have a healthy workplace that is fair and just.
Why You Need Medical Management Group Services
The success of an organization depends on how good the employees are and how comfortable they feel, this is in addition to many other contributors. The continuing operations of a company are very essential for the management of the company, and therefore, they have to take such matters seriously. Employee benefits specifically have been one of the great ways of companies for motivating the employees. Companies that are careful enough about providing healthcare, housing solutions and many other benefits for the employees have more motivated employees. To provide healthcare, companies have to employ strategies that allow them to cover the health insurance of the employees. However, managing all these can be very difficult for the company especially in getting some of the best deals. Medical management services therefore become very essential because then, the companies will not have to do all the work. When looking for companies that provide medical management services, you should be careful about choosing the best, this provides you with the best solutions.There are some unique things about medical management services that will be discussed in this article, and you’ll understand the relevance.
Medical management organizations develop plans for members, and in this case, it might be the employees of the company. Most of the medical management companies, have been known to give specific services that are unique for the organizations. It’s very important for you to be careful about implementing the right contract especially related to employee management, the medical management companies have to be properly reviewed. The right medical management group, can provide very comprehensive plans and packages for the employees. Some of the examples of advantages found under the comprehensive plans include, care for mental issues, chronic conditions, and small issues. One of the good things about some of these plans is that they also can cover a number of your family members. The levels of morale for the employees become higher because of such comprehensive plans, click here for more. Finding the best medical plans will be possible if you use the info. services of such organizations.
Another reason why medical management is important is that it helps you to reduce the costs but at the same time, provide very high benefits. Your tax obligations become less because of the plans that are developed for you by the medical management group. This will not be illegal but one of the ways that you can help your company to reduce general expenses.
If you want to get some exact answers on the value emphasized on team consulting around your business, then you better continue reading this article now! Team consulting in general has three phases that every participant must be aware of in order to have them progress themselves to a better perspective within the underlying process that has to be done. What this basically does is that it encourages a sense of openness for people to really deliver their reflective thoughts on the matter or situation that they are currently facing. Such phases could be referred to as follows: facilitate, train and consult. There are sources in the internet that correspond to your detailed interest about these phases, so it is best to first check it out! As a start, the training phase basically acts as a foundation for participants to be keen on in the ordeal to establish some sort of communication between the beneficiary and the benefactor. This also helps you educate the individual on the matters that they have to take in order to lead your company to a better future. Learn more on that from the succeeding sources that would be provided to your own convenience.
The facilitating phase would then take into action the training that is done previously by the team consultant involved. This allows you to go into the conversation with a clear head as this further enables you to understand the problems or disagreements that do potentially happen to your company or brand in the long run. From the homepage, you could get some of the vital information that you need regarding such potential problems that a business may face in their longevity. Finally, the consulting relationship is established wherein you could go back and forth with the individual on the endeavors that they are pursuing. Having this company around you could be the exact benefit that you need as you are able to potentially explore the depths that you have in achieving your goals at the end of the day.
More about the essentials that you have to withhold are provided in the various sources linked in this page. Then again, as a business owner in this arrangement, you do have to be keen on the selection of the right team consultant for you to have them train, facilitate and consult the people involved in the scenario. Research should be done on your end to have some of the sources that you could easily access around your very own locality. Read more here on the solutions that you could practice to have these team consultants be at your beck and call at the end of the day.
Reasons for Seeking a Reliable Source of Information About Irvington NJ Politics
You should know that the politics will influence the actions of any given location. You should, therefore, strive to discover more about Irvington NJ politics if you are living in this area. It is critical you get details on how the political leaders in the areas will come up with agendas that will impact the growth of various economic sectors. You should, therefore, strive to identify a reliable platform to find this information. Thus, you will view here on this online platform to learn more about Irvington politics news. Here are reasons for seeking a reliable source of information about Irvington NJ politics.
When making business decisions you need to find the best source of information about Irvington NJ politics news. It is critical for companies to recognize that politics will affect how they do business. Such as the effect your business will experience due to changes in taxation. Thus, why you need to learn more on how to choose the source of latest Irvington NJ politics news. Thus, you will find here on this website to discover more about various politics news and events. You will intend to discover more on how you can utilize the politics news to enhance the growth of your business. Thus, you will take action to ensure you get the maximum benefits from the new political guidelines. Thus, to know the current information about Irvington NJ politics you need to identify the website with timely updates.
When residing in Irvington NJ you need to identify the best source of information about the area politics to avoid legal problems. If you ignore the politics you may lack knowledge about changes in rules and regulations. You may risk facing legal charges for breaking the law due to lack of knowledge. You should, therefore, find the source to use to discover more about Irvington NJ politics news. You will target to find a website that publishes simple to understand content about the new rules and regulations. You will, therefore, view here for more information about Irvington NJ politics news. The site will hence help you learn more about the area’s politics and the impact they have on your life. To discover more about legal amendments you need to know the ideal source of information about Irvington NJ politics.
Smart individuals understand that an area’s politics will have an impact on their lives. You should, therefore, strive to seek more information about reliable platforms offering politics information. Hence, why you too need to seek more information on how to find a reliable source of Irvington NJ news.
Read More Here to Know How to Select a Financial Partner in Florida
Now that there are numerous financial organizations in Florida, here is a smart guide to help you choose an organization that you can depend on. Your financial needs are unique, and so should the financial organization services when it comes to tailoring its services to meet your specific financial needs.
First, it is very important to choose a financial organization with excellent customer care services. Here, this company should be willing to listen to you always, a firm that is always reachable through various methods such as live chat, email and any other communication method that is easy and fast to use. Now, this timely delivery of financial help is what helps this company deliver financial services that meet your needs. Naturally, it is meaningless to be assisted financially when it is too late.
It is also important to consider the reputation of the financial company because it depicts the overall quality of its services. Be proactive enough and check on the customer reviews from the website of the financial company and ensure that it is rated very well by its customers. Here, be very careful on the way the company handles complains from the customers. The firm’s website should also be very clear such that you can check all financial services offered by the company. Ensure that you have also checked on various financial services offered by the bank as well as their flexibility.
Rates at which the company extends its loans should also be very well evaluated. Naturally, the interest rates is determined by the types of loan as well as the time you plan to repay the loan. Here, you will notice that every financial company out there has different interests rates. Pick the one whose interest rate is fair. As you are going to discover more here, loans which require long repayment period have higher interest rates as compared with short-term loans which attract lower interest rates.
The amount of loan that you want from a bank should determine your choice of the financial company. Now, this means that you have to check whether the amount of money that you need from the financial company requires a security and if it does, you should check if you possess the collateral needed and if it is worth. This depends on the amount of the loan that you want to go as well as the time span which you want to service the loan.
In case you want a bank to save, maybe from your salary or any type of income, it is also important to check on whether your savings earn some interest rates or any other benefit of saving with them.
Everything You Need To Know About The Current Medical Technology Sales
Up to this day, medical technologists remain to be one of the most in demand medical jobs around the world. Contrary to the belief of many, a hospital needs a number of medical technologists for all of its laboratories. However, the main reason why medical technology sales has a lower risk of dropping is because more and more hospitals, diagnostic care centers and other clinics are being built in many parts of the world and this leads to and increasing need of laboratory experts as well. In this website, we will show to you the importance of medical technology and why medical technology sales are not dropping anytime soon.
Medical technology is the field in medicine that uses special method and techniques in diagnosing, treating as well as monitoring diseases and other conditions affecting patients in any way possible. The reason my medical technologists are so important these days is because most physicians rely on them in providing the most accurate diagnosis and treatment by submitting the patients for certain laboratory examinations. Medical technologists can do a lot of things like the drawing blood samples, the examining of feces, phlegm and all other blood, tissues and other body fluids, and come up with the necessary information that supports diagnosis and treatments as well. Know more about medical technology tests and examinations here!
Medical technologists also have their specializations just like any other medical professions and these include hematology, blood banking, microbiology, immunology, cytotechnology, molecular biology, clinical chemistry and many more. The services of medical technologists are also in demand in clinics, public health organizations, blood banks, organ banks, pharmaceutical laboratories, research facilities, reference laboratories and medical equipment sales companies as well. If you wish to know more about this service types offered by medical technologists, read more now in this page.
Most hospitals and clinics rely on medical technologists when it comes to sanitizing laboratories, preparing specimens, matching blood compatibility when it comes to blood transfusions, analyzing fluid chemical content, collecting blood samples as well as examining immune system elements. View here for more information about the uses of medical technologists.
Biohazard cleanup services are also one of the many things medical technologists are capable of doing. Biohazard cleanup is common in cleaning up debris from fire and other accidents, crime scene, murder and other incidents that require professional blood clean up.
This is because medical technologists are experts in taking care of biohazards such as blood, vomit, feces, bacteria, viruses, medical wastes and all other toxins that may be harmful in case of bare exposure to humans. Read more about biohazards here.
Needless to say, there is a lower risk that medical technology sales will drop anytime soon because the medical technology business is booming now. And this is because the medical profession rely so much on medical technologists. Visit out homepage now for more articles about medical technology.