23
Jul

a Simple Plan for Researching Products

A Simple Plan For Researching Products

Benefits of Owning a Water Booster Pump

No person can dispute the essence of water. There would be no life on our planet if we didn’t have water. In our residences, we require water for all manner of tasks such as cleaning , washing and drinking. As such, it’s important to have enough water all the time. Though, one might not be able to access ample water due to low pressure. Due to this, there exist a lot of options to remedy low water pressure issues. By putting a water booster pump to work, you can guarantee yourself and your family enough water in the home.

One can use water booster pumps in an industrial or commercial environment aside from the home. For instance, plenty of water booster pumps are used in the construction industry. In short, a water boost pump ensures that your water supply has constant pressure. Fortunately the pumps are either automatic or manual.

Advantages of water booster pumps

Every homeowner should own a water booster pump so as to maintain constant water pressure. Having a water booster pump guarantees constant flow of water. The reminder of this article talks about a few benefits of owning a water booster pumps.

Make sure that the flow of water in your house is steady.

In order for your home to function properly, you need constant supply of water all the time. There are situations where you have no choice but to stop doing any house chore because of low water pressure. However, when you acquire a water booster pump, you are guaranteed of steady water supply.

Portable and easy to set up

The good thing about buying a water booster pump is that the device is not only portable abut it’s also easy to fix. You do not need any prior experience in order to set up the pump.

They are efficient

Water booster pumps are every effective when it comes to pumping water. You are assured that your home will have constant flow of water if you purchase a water booster pump.

Come in all sorts of dimensions and forms

The good thing about water booster pumps is that the come in many shapes and sizes. You must spend more money so as to acquire a water pump with more power. Additionally, you can find water booster pumps for all sorts of uses. For instance, the market is filled with water pumps for business and industrial use.

Ultimately, if you want to acquire a water booster pump, then make sure to set aside time to know your choices better. Based on your needs, you can decide to either buy an manual or electronically-operated water booster pump.

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16
Jun

Learning The Secrets of Businesses

The 7 Secrets to Entrepreneurial Success

The 7 Secrets to Entrepreneurial Success

Image credit: Shutterstock
Sujan Patel

Sujan Patel
– VIP Contributor
Entrepreneur and Marketer, Co-founder of Web Profits
Most entrepreneurs spent years working long hours to reach the success they have today. Wonder how you can do that too? Study their best practices, mistakes and key character traits to emulate them and dramatically shorten your own path to success.

Usually, it takes years of trial and error to figure out these secrets. I’ve crushed that excuse of not knowing what to do and am giving them to you right here. But the only real secret is that it’s action, not knowledge, that fosters true accomplishment.

1. Hire to succeed despite your limitations.

Everyone has limitations. Maybe you have trouble focusing on one thing at a time, say yes to too many things, have a health condition or don’t know much about technology. Maybe you’re great at ideas but bad at implementation. It doesn’t matter. You can still succeed by bringing the right people onto your team.

Billionaire founder of Spanx, Sara Blakely, says the best thing you can do is hire to make up for your weaknesses as soon as you can afford to. Jump past barriers and countless years of indecision by hiring a business partner that gives you the kick you need to stay motivated or a sales representative to get your product out in stores. Whatever your weakness is, identify it and hire it out as soon as possible.

2. Raise more money than you think you need.

Venture capitalist Sam Hogg suggests every founder raise twice the money they think they need, and plan on it taking twice as long as they expect. Founders worry about dilution, but as HelloSign founder Joseph Walla discovered, having enough money meant reaching cash flow positive, and it didn’t mean going out and raising another round during development.

The essential lesson here is that time spent raising money is time you aren’t spending growing your company. There’s a tremendous temptation to ask for less so that you aren’t disappointed if your bigger ask falls short, but curb the impulse for the good of your company. Get it done all at once, and in a way that gives you the working capital you actually need — not just what you think will do.

3. Research the market extensively.

The number-one reason that startups fail is a poor fit in their markets. Identify the value you can provide for your customers and how to reach them fast and effectively.

Do you have a compelling value proposition or short-term event that triggers a customer to make a purchase? Is your market timing finely tuned? Is the group of people whose problem you solve big enough to sustain your success? Forget about success in 30-days, or at all, if you don’t know who you’re trying to reach or if the market is even ready for you.

4. Use the right tools to acquire customers.

Successful entrepreneurs know which tools work despite the hundreds available and conflicting reviews circulating online. Don’t succumb to overwhelm by the sheer thought of available options. Instead, focus on what successful business owners have to say.

I personally recommend several tools such as Wyzowl to create web-ready videos and MailChimp if you’re just getting your feet wet with email marketing. Whether you follow my advice or someone else’s, do your own testing to figure out if tools you’re using are providing a solid return on your investment.

5. Prepare for change.

It’s no surprise that stuff happens and will challenge your business. Business can be unpredictable and throw a serious wrench into your plans.

Maybe a competitor just launched a beta version of the product you’re currently developing. Maybe your supplier has serious problems fulfilling orders and maintaining quality. Maybe your partner wants out to pursue another idea and wants a buy-out. Whatever the case may be, get ready to pivot and implement change quickly regardless of the challenges you’re facing.

Take inventory of issues that could leave your business exposed, then follow suit accordingly, such as putting a shotgun clause in your partnership agreement or investigating new technology.

6. Focus on the 20 percent.

Whether we’re talking about life or business, 80 percent of all results are achieved from 20 percent of your efforts. As a result, successful business owners focus on the 20 percent that matters the most, and many outsource the remainder.

Steli Efti, founder of Close.io, shared the lessons he learned while outsourcing non-essential tasks. Among them? Don’t outsource sales too soon, be hands-on during the onboarding of your contractors, and be sure to follow up with all prospects.

7. Provide customers with amazing service.

Many companies fail to reach their potential because they’re so focused on the sale that they forget to provide a phenomenal customer-service experience. Customer service isn’t just about handling complaints. It also involves loyalty programs, incentives for referrals and other customer-focused activities.

It’s been said that “Sales without service is like putting money into a pocket with a hole in it,” and I wholeheartedly agree. If you aren’t investing in this key area of growth, it’s time to allocate more resources to this critical need. You may find it helpful to spend a day working with your customer-service team to see where issues arise, or you can poll employees working in this department on the biggest challenges they encounter.

However you approach the issue, take action on your findings. Don’t just say you need to provide better service — do it. Follow through, and be sure you’re measuring the impact of your actions. If you don’t see a measurable improvement in the key performance indicators you’ve associated with your service metrics, keep iterating your process until you come across the winning combination.

No matter who you are or what you’re trying to do as an entrepreneur, you can find success by emulating the techniques entrepreneurs before you have used and personalizing them for your own business. Are you ready to take action?

13
May

Getting to The Point Companies

Mastering The Fine Art Of Getting To The Point

We only truly focus for six hours a week. Endless meetings and wordy emails are chipping away at our dwindling attention spans. Joe McCormack, author of Brief, shares his short list of techniques to stay on track.

Mastering The Fine Art Of Getting To The Point
[Image: Flickr user Mali S. Nichols-Hadorn]

Joseph McCormack thinks everything would be better if people could just get to the point. As the author of Brief and founder of the Sheffield Company, a marketing firm that focuses on helping clients craft concise messaging, he’s observed first hand how endless meetings, data dumps, and wordy emails are becoming the bane of business.

McCormack tells Fast Company this pain point comes from “the Four Is” a layered mix of irritants and impatience that add up to one permanent pain point:

  • Information Inundation: Every day the average American consumes 34GB of content and checks their phone up to 150 times. Worker bees can get over 300 emails a week.
  • Inattention: We only truly focus for six hours per week. That’s because attention spans are shrinking. We’re down from 12 seconds in 2000 to eight seconds today.
  • Impatience: McCormack’s Brief Lab discovered that nearly three quarters of professionals tune out of presentations within the first minute, stop reading an email after 30 seconds, and stop listening to colleagues after 15 seconds –all because they didn’t get to the point quickly.
  • Interruption: The average worker is interrupted around 60 times per day and doesn’t get back on task 40% of the time.

With all this in play says McCormack, “Brevity is not a nice to have, it’s a need to have.” He believes it’s just bad manners to go long, just like it’s rude to be late.

Joe McCormack

“I could talk about being brief all day long,” McCormack deadpans. Instead, he boils it down to “the elusive 600.” People have a natural mental capacity to process 750 words a minute, McCormack explains, but we only speak at a rate of 150 words per minute. “If you do the math, brevity is about managing people’s attention” as the spare 600 words rattle their focus.

Here are McCormack’s pointers on the fine art of getting to the point.

1. Don’t over-explain

Everyone could use more preparation and self-editing. “Put yourself in the shoes of the person you are communicating with. Ask yourself: is there too much information they don’t need to know?” he says.

Whether sharing bad news or negative feedback, or simply sharing a new idea that you’ve fallen in love with, McCormack says take yourself out of it. “Out of empathy and respect for the other person, don’t over-explain.”

2. Use the 5 Ws

McCormack’s a fan of the journalistic approach to narrative. Keeping the who, what, where, when, and why top of mind can convert even the most complex ideas into an intriguing story for an audience.

3. Replace Words With Images

You don’t need to be Picasso to use pictures to make a compelling point. McCormack says he recently saw an executive team describe a five-year vision by drawing stick figure pictures. “There’s a sense of vulnerability because you want people to understand,” he says, which makes a presentation more memorable. Videos and photographs work, too. “Do a little research on representative images online. It doesn’t have to be perfect, just interesting and connected to the topic.”

4. Harness the Power of the Pause

Especially in interviews or annual reviews, McCormack calls on the power of the pause. “They are strong weapon for brevity because it shows discipline, and doesn’t allow you to leak your nervousness and say things you didn’t intend.” Feel uncomfortable with silence? McCormack suggests looking at it this way: “It gives the person a chance to process what you just said.”

5. Map Your Communication

Speak in headlines and use a mind map, he advises. Before you press send, make a visual outline of your communication. Have the main point in the middle and concentric circles with a couple of other supporting facts around it. “People will thank you for it.”

Enough said.

About the author

Lydia Dishman is a reporter writing about the intersection of tech, leadership, and innovation. She is a regular contributor to Fast Company and has written for CBS Moneywatch, Fortune, The Guardian, Popular Science, and the New York Times, among others.

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